Certified E-Commerce Specialist




Enrollment for Module 1 to 4 of the Certified E-Commerce Specialist track. It covers the following:

Module I: Business Model Development

  • State of E-Commerce
  • E-Commerce Value Proposition & Business Model
  • E-Commerce Business Activation
  • Customer Profiling
  • Competitive Analysis using SWOT and Blue Ocean

Module 2: Payment systems & fraud handling

  • E-Commerce Payment Methods
  • Fraud Handling and Chargeback
  • Taxation
  • Security Compliance

Module 3: Site development

  • E-Commerce Solutions: WordPress, Magento, Drupal
  • Google Analytics
  • Customer Relationship Management
  • Lead Generation Forms
  • LiveChat
  • Product description & photography
  • Marketplace development
  • Website Policies
  • Mobile / Responsive Development

Module 4: Digital Marketing

  • Buyer’s Journey
  • Inbound Marketing
  • Search Engine Optimization
  • Email Marketing
  • Social media profile creation
  • Content Marketing
  • 21-days digital marketing campaign

Upon receipt of payment, please expect the following:

  • Trainer Janette Toral will reach out to you for a one-on-one onboarding process clarifying learning objectives, adding you to Basecamp and be given access to module 1,
  • Next meeting schedule will be arranged to assist/monitor your progress.
  • Length of time to complete the program can be from 2 months to 18 months depending on your level of commitment.


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