Certified E-Commerce Specialist

Description

Enrollment for Module 1 to 4 of the Certified E-Commerce Specialist track. It covers the following:

Module I: Business Model Development

• State of E-Commerce
• E-Commerce Value Proposition & Business Model
• E-Commerce Business Activation
• Customer Profiling
• Competitive Analysis using SWOT and Blue Ocean

Module 2: Payment systems & fraud handling

• E-Commerce Payment Methods
• Fraud Handling and Chargeback
• Taxation
• Security Compliance

Module 3: Site development

• E-Commerce Solutions: WordPress, Magento, Drupal
• Google Analytics
• Customer Relationship Management
• Lead Generation Forms
• LiveChat
• Product description & photography
• Marketplace development
• Website Policies
• Mobile / Responsive Development

Module 4: Digital Marketing

• Buyer’s Journey
• Inbound Marketing
• Search Engine Optimization
• Email Marketing
• Social media profile creation
• Content Marketing
• 21-days digital marketing campaign

Upon receipt of payment, please expect the following:

• Trainer Janette Toral will reach out to you for a one-on-one onboarding process clarifying learning objectives, adding you to Basecamp and be given access to module 1,
• Next meeting schedule will be arranged to assist/monitor your progress.
• Length of time to complete the program can be from 2 months to 18 months depending on your level of commitment.